Basics fashion management 02: fashion promotion

R$ 217,90

Sinopse

The second book in AVA's Basics Fashion Management series, Fashion Promotion: Building a brand through marketing and communication by Gwyneth Moore examines what’s required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.The book addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. It is up to date, full of eye-catching outfits, celebrity models, designers and bloggers and useful, relevant information from leading figures working in fashion today.Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand and public relations. It is vital reading for anyone interested in working in fashion promotion today.

Participantes

Autor: Gwyneth Moore

Autor

GWYNETH MOORE

Gwyneth Moore, graduada em Design e Ilustração de Moda pela National School of Design de Sidney, Austrália, é professora de Design de Moda na Cardiff School of Creative & Cultural Industries, pertencente à University of Glamorgan, de Cardiff (Reino Unido). Após trabalhar por mais de quinze anos com promoção de moda para um amplo leque de clientes, atualmente conjuga a docência com consultorias em comunicação de moda, especialmente nos âmbitos das redes sociais e das novas mídias.