CHARLIE AND THE CHOCOLATE FACTORY (COLOUR EDITION)
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OBJETO
DE DESEJO
Roald Dahl 100 big brand activity planned across the year with GLOBAL media, television and PR.
The biggest year EVER for the brand with THE BFG movie (Steven Spielberg) and the Roald Dahl Centenary.
Worldwide sales of Roald Dahl's books have exceeded 100 million!
The Roald Dahl brand is growing. Sales were +17% YOY (TCM) in 2015.
September 2015 was the BIGGEST since Roald Dahl Day began: +45% YOY (TCM).
The award-winning musical Charlie and the Chocolate Factory is still running in London and New York.
A huge growth opportunity for Roald Dahl with a new look across all Roald Dahl titles in 2016.
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