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OBJETO
DE DESEJO
The biggest year EVER for the brand with THE BFG movie (Steven Spielberg) and the Roald Dahl Centenary
Roald Dahl 100 big brand activity planned across the year with GLOBAL media, television and PR.
Adapted into film for BBC TV for Christmas 2013, starring Dame Judi Dench written by Richard Curtis.
The Roald Dahl brand is growing. Sales were +17% YOY (TCM) in 2015.
A huge growth opportunity for Roald Dahl with a new look across all Roald Dahl titles in 2016.
September 2015 was the BIGGEST since Roald Dahl Day began: +45% YOY (TCM).
Worldwide sales of Roald Dahl's books have exceeded 100 million!
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