FANTASTIC MR FOX (COLOUR EDITION)
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OBJETO
DE DESEJO
September 2015 was the BIGGEST since Roald Dahl Day began: +45% YOY (TCM).
A classic tale from the World's No.1 storyteller in gorgeous full colour
A huge growth opportunity for Roald Dahl with a new look across all Roald Dahl titles in 2016.
The Roald Dahl brand is growing. Sales were +17% YOY (TCM) in 2015.
Roald Dahl 100 big brand activity planned across the year with GLOBAL media, television and PR.
The biggest year EVER for the brand with THE BFG movie (Steven Spielberg) and the Roald Dahl Centenary.
Worldwide sales of Roald Dahl titles exceed 100 million.
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