Design in Italy has always reflected the national identity of the Italians themselves: sexy, stylish, and innovative, and with more than a touch of audacity. No other country takes design so seriously, nor treats its leading practitioners with such reverence. In Italy a design is never just a product, but an expression of culture. There is a strongly held belief that good design should be implemented across all aspects of life, or as the architect Ernesto Rogers put it, "from the spoon to the city". Masterpieces of Italian Design is an overview of the past two centuries in Italian design and manufacturing. This new title documents the 100 most pioneering designs to come out of Italy, and explains why, with stunning images (including rare archival photographs, illustrations and patent drawings) and explanatory texts. The Italian design community is at the forefront of modern design practice and has pioneered many styles and movements, from Rationalism to Post-Modernism and Late-Modern. With its strong design-engineering focus, highly skilled craft workshops, and specialized factories, Italy has always provided the optimum creative climate for designers and manufacturers. This major new book features the ultimate examples of Italian design from among others Alessi, B&B Italia, Cappellini, Cassina, Ducati, Ferrari, Fiat, Kartell, Lamborghini, Luceplan, Magis, Moroso, Pagani, and Riva.