September 2015 was the BIGGEST since Roald Dahl Day began: +45% YOY (TCM).Worldwide sales of Roald Dahl's books have exceeded 100 million.The biggest year EVER for the brand with THE BFG movie (Steven Spielberg) and the Roald Dahl Centenary.'Matilda' is also an award-winning London stage musical in London and New York.A huge growth opportunity for Roald Dahl with a new look across all Roald Dahl titles in 2016.The Roald Dahl brand is growing. Sales were +17% YOY (TCM) in 2015.Roald Dahl 100 big brand activity planned across the year with GLOBAL media, television and PR.
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