'Brilliant and entertaining' Daniel Kahneman | 'Quit what you are doing right now and read this' Richard Thaler | 'Engrossing, important, and grounded in science' Katy MilkmanWhat if the secret to success is not just hard work, but knowing when to change track?In this game-changing guide, decision-making expert Annie Duke shows why quitting what holds you back is essential for success. Drawing on new research and fascinating examples, this book offers practical strategies and explains:Why it's so hard to walk awayHow to identify when it's best to persevere or pivotHow quitting on time often feels like quitting too earlyPacked with insights from athletes, start-up founders and entertainers, Quit breaks down the mental model that keeps us from walking away and provides a toolkit for quitting anything - a career, a marriage, an investment - at the perfect time.