THE ENORMOUS CROCODILE (COLOUR EDITION)
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OBJETO
DE DESEJO
September 2015 was the BIGGEST since Roald Dahl Day began: +45% YOY (TCM).
A huge growth opportunity for Roald Dahl with a new look across all Roald Dahl titles in 2016.
Worldwide sales of Roald Dahl titles have exceeded 100 million
The biggest year EVER for the brand with THE BFG movie (Steven Spielberg) and the Roald Dahl Centenary.
Roald Dahl 100 big brand activity planned across the year with GLOBAL media, television and PR.
The Roald Dahl brand is growing. Sales were +17% YOY (TCM) in 2015.
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