Mr Porter, the global online retail destination for men’s style, not only stocks more than 170 of the world’s leading menswear brands, but provides a haven of advice, information and male-friendly guidance.

Like its brilliantly innovative parent, Net-A-Porter, it has proved that fashion can be successfully sold on the internet as part of a process in which the site also becomes a destination for lifestyle content.

The Mr Porter Paperbacks, available in two highly collectible volumes, define a whole new generation of men. Elegant, simple, classically contemporary, they contain interviews, insider tips – from How to Appreciate Jazz to Getting Out of a Hair Rut – to recommendations, style commentaries and insider articles on biker jackets, knitted ties, polo shirts, sweat shirts, tweed or shawl-collared cardigans, and much more.