TRADEMARKS OF THE 40'S AND 50'S
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OBJETO
DE DESEJO
"Trademarks of the '40s and '50s" is a portfolio of over 450 striking trademarks and logos. Some familiar, all innovative, these designs reflect the tastes and obsessions of postwar America and evidence a growing sophistication in the science of marketing. New industries -- television, jet aircraft, and nuclear technology -- appear in the trademarks as well. Like the previous volume, "Trademarks of the '20s and '30s, this book will appeal to a wide range of readers, from nostalgia buffs and collectors of Americana, to a growing audience of commercial artists and graphic designers who will find creative new ideas in these timeless designs.
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