Since its opening on the place Vendôme in Paris in 1906, the
renowned French jeweler Van Cleef & Arpels has played a
leading role in the development of the art of jewelry design.
"Timeless Beauty", the heritage exhibition organized for the
first time in China by Van Cleef & Arpels at the Museum of
Contemporary Art in Shanghai, explores the centennial history
of the Maison through sources of inspiration such as nature
and Couture. This exhibition enhances Van Cleef & Arpels'
unrivalled know-how and its quest for perfect beauty,
encapsulated by highly demanding gemmologists, who select
only the purest and most exceptional stones, the astonishing
Mystery Setting technique, which has inspired so manu
designs, and the yirtuosity of jewelers vvho bring the
ingeniouslytransformable jewelrv sets to life. In their relie
vision of beauty, dreams and matchless perfection, Van Cleef
& Arpels' creations belong to a world of femininitv and grace,
a fascinating natural universe, a garden of Eden teeming with
fairies, butterflies and lucky charms an enchanted world.