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OBJETO
DE DESEJO
Why do people cluster together in neighbourhoods? How do Internet communities spring up from nowhere? Why is a brain conscious even though no single neuron is? What causes a media frenzy?
The answer, as Steven Johnson’s groundbreaking book shows, is emergence: change that occurs from the bottom up. When enough individual elements interact and organize themselves, the result is collective intelligence – even though no one is in charge. It is a phenomenon that exists at every level of experience, and will revolutionize the way we see the world.
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